Google Shopping strategies for campaigns are a different animal than the standard AdWords text ads that many companies are used to deploying. Because of that, it’s not always intuitive when it comes to things like figuring out how much budget is necessary, what impacts the budget and how to manage the day to day so that you get maximum return.
Tags: e-commerce marketing strategies, google product listing ads, google shopping campaigns, google shopping strategy, ppc for e-commerce, product listing campaigns, google shopping strategies
Google Product Listing campaigns | Google Shopping Campaigns: As an ecommerce company, you may have heard of Google Shopping and why it’s an excellent place to get your products in the search results – you may even be dabbling it. There’s a lot to consider getting things streamlined and working like a well-oiled machine. So in this post, we want to share the steps and resources you need to get your ecommerce advertising up and running using Google Shopping campaigns.
Tags: google shopping campaigns, product listing campaigns, PLA campaigns, ppc for e-commerce, google product listing ads, google shopping strategy
There are so many reasons to love Google Shopping: more exposure in the search results against some of your biggest competitors – including Amazon – is just one of ‘em. But today, we want to specifically highlight three benefits of Google Shopping, including some pretty cool developments that are happening in the world Product Listing Ads (PLAs).
You've heard of Google Shopping and the Google AdWords Search Network, and understand that both are important for connecting consumers to retailers through advertisements. However, beyond that, the two are different animals.
Google has been losing market share for desktop searches. Currently, with less than 64 percent of the market (according to comScore, see below), it's at its lowest point in five years. (However, as Search Engine Land points out, that doesn’t include mobile searches.)
You may be already advertising on Google Shopping, but did you know Bing offers a shopping feature as well? In the summer of 2015, Bing Shopping Campaigns (BSC) was launched to all United States customers.
This year is getting exciting for retailers. In 2016, we’ll see brick-and-mortar businesses get into the paid search and online retail game, and successful online retailers launch physical stores. Today, I'm going to share some thoughts about where paid search could be headed, and where you might want to focus your energy in the year to come.